7 Ways To Grow Your Business – Step 2

Increase leads generated

“Don’t judge each day by the harvest you reap but by the seeds you plant.” – Robert Louis Stevenson

It is important to only go to this step when the ideas & actions in Step 1 have been exhausted.

Step 2 is more expensive and there is more work involved than in Step 1.

Understanding the “customer progression” from suspects, to leads, to customers and finally to fans of your business is key to this step.

• Suspects – these are potential customers who haven’t yet heard of you
• Leads – these are potential customers who you have reached through marketing or referral strategies
• Customers – these are leads and suspects who have agreed to buy from you
• Fans & Advocates – these are customers who have been “wow’d” by the work you have done in Step 1 – these customers refer new potential customers back to you

What are some of the ways you can increase your leads without costing more money?

• Delight more customers
• Asking for leads or referrals
• Do more networking
• Form strategic alliances with other businesses
• Keeping your website & social media up to date

Click here for a downloadable actions and ideas list on Step 2.

Step 3 is available here.

Step 1 is available here to recap.

Get in touch if you’d like any help with increasing your leads.